Hand In Hand With Africa
OUR MISSION
To deliver swift, sustainable, and effective solutions that address the unique needs of all 54 African nations and beyond. Guided by our motto, “Hand in hand with Africa, together for the future,” we are committed to fostering impactful partnerships that drive growth and prosperity across the continent.
Connecting international investors and traders with African projects in Africa.
The African continent is the second most populated continent in the world. With a constantly growing population, the African continent has a large consumer base.
The continent, which has experienced rapid economic growth in recent years, has a significant growth potential. Many African countries are making great strides in rapid urbanization, industrialization and technology. This economic growth creates an attractive market for investors and businesses.
Take Your Place in the African Market

6 Important Reasons to Take a Place in the African Market
Rapidly Growing Market Potential
Africa has had a rapidly growing economy in recent years. Population growth, a rising middle class, economic reforms and investment opportunities make this continent attractive for business. As Africa has huge market potential in the future, it is important for companies to take advantage by joining these growth trends at an early stage.
Less Competition and More Opportunities
Many large international companies have not yet entered the African market or have not yet realized its full potential. Therefore, there are many unexplored opportunities and little competition in Africa. Companies that enter early can have a chance to stay ahead in their industry and reap big profits in the long run.
Young and Rapidly Growing Population
Africa is the youngest continent in the world and its population is growing rapidly. This is a great advantage for potential consumers. A younger population means more consumer and workforce potential, while a growing middle class increases demand for products and services, creating an attractive market for businesses.
Natural Resources and Energy Potential
Africa has many valuable natural resources and energy potential. Rich resources such as mines, agricultural products, oil and natural gas reserves make this market an important source of raw materials for various industries. At the same time, the renewable energy potential means that sustainable and environmentally friendly projects can be developed for investors.
Regional Trade Opportunities
The African Union (AU) and other regional economic communities have taken important steps to increase trade and cooperation on the continent. This provides access to regional-wide business opportunities, rather than focusing on a single country. By entering regional markets, it may be easier to reach different market segments and present your products to a wider customer base.
Social Responsibility and Sustainability
Africa is recognized as one of the poorest regions in the world. Businesses can contribute to society and support sustainable development through social responsibility projects in this region. This can also have a significant impact on brand reputation and customer loyalty. With a presence in Africa, businesses demonstrating their commitment to social and environmental sustainability can create a positive perception among local communities and consumers.
Upcoming Events
The 2025 BRICS+ Agriculture Investment & Trade Summit
Initiated by the Africa Investment Council (AIC) in partnership with the Expanded BRICS Women Foundation (EBWF), the Food Security Working Group of the BRICS Women’s Business Alliance and the Agriculture and Agro-Processing Working Group of the India-South Africa Chamber of Commerce and eThekwini Metro Municipality, aims to drive impactful, long-term partnerships that strengthen food security and agricultural development across the BRICS+ nations and Africa. The Summit will be held from 27-29 March 2025 at the Durban International Convention Centre in South Africa, providing a high-level platform for bilateral engagements across B2B (business-to-business), B2G (business-to-government), and G2G (government-to-government) economic segments.
Why Participate?
Our goal is to win, succeed and walk together with Africa, and provide an effective platform opportunity for participatory stakeholders who want to develop cooperation in commercial and economic fields, where they can get answers to their participation needs.